General Data Protection Regulation (GDPR) is coming. Are you ready?
Want to keep up to date with GDPR news and more?
The Information Commissioner, Elizabeth Denham, explains the risks and opportunities attached to the GDPR.
What is GDPR?
General Data Protection Regulation (GDPR) is a new legal framework for strengthening and unifying data protection in the European Union, giving people more say over what businesses can do with their data.
What does this mean for UK businesses?
For UK businesses, managing the consent of their customers and prospects will change to an environment where those people will need to "opt-in" to communication, rather than having an opportunity to "opt-out" as is the case at the moment.
Why is this happening?
To begin with, the law by which UK businesses operate at the moment (the Data Protection Act 1985) was written before the incredible growth of the Internet. Web technology in businesses allowed for the development of new ways for them to interact across the entire planet, as well as providing quantum-leaps forward in customer analysis tools to help them effectively exploit that customer data, largely by automation.
This meant that as commerce changed dramatically businesses were able to fully exploit what they learned about their prospects and customers, with incredible amounts of freedom and success. That particular window of opportunity is now coming to a close, as we flip into a marketing environment driven more by customers.
When does GDPR come into effect?
The GDPR will apply in the UK from 25th May, 2018.
We're leaving the EU. Will GDPR still apply?
Yes. The government has confirmed that the UK's decision to leave the EU will not affect the commencement of the GDPR.
What can I do now to prepare for GDPR compliance?
If you want to a build an audience that wants to hear from your business following the implementation of the GDPR on 25th May, 2018, you need to review how you seek, record and manage consent and whether you need to make any changes. You can find out more about preparing for the GDPR directly from the Information Commissioner's Office by clicking here.
If you need help to get your business ready for a marketing environment with GDPR in place...